A Comprehensive Guide to Authentication and Strong Passwords
Kevin Urso • June 26, 2025
In today's digital world, cyber threats are smarter than ever. Weak passwords or old ways of proving who you are can cost people and businesses money, steal their data, or steal their identities. A strong password is the first thing that will keep hackers out, but it's not the only thing that will work.
This guide goes over the basics of strong passwords, two-factor authentication, and the best ways to keep your accounts safe. We'll also talk about new ways to check things and things you should never do.
Why Are Strong Passwords Essential?
Your password is like a key that lets you into your work and personal accounts online. Hackers can get into accounts with weak passwords by using brute-force attacks, phishing, and credential stuffing. If someone gets your password, they might be able to get in without your permission, steal your information, or even commit fraud.
The majority of people use passwords that are simple to figure out, such as "123456" or "password." These are typically the first options that hackers attempt. Password reuse carries extra risks. A single breach could allow hackers access to all of your accounts if you use the same password for them.
Passwords should contain a combination of capital and small letters, numbers, and special characters, according to today's security standards. However, complexity alone is insufficient. Length is also crucial; experts recommend a minimum of 12 characters. You can create and securely store complex, one-of-a-kind passwords with the aid of password tools. They reduce the likelihood that someone will use the same password twice and make it simpler to remember several.
We'll about how multi-factor authentication adds another level of security in the next section.
How Does Multi-Factor Authentication Enhance Security?
Before gaining access to an account, users who use multi-factor authentication (MFA) must supply two or more verification methods. Even in the event that a password is compromised, this greatly lowers the chance of unwanted access.
Types of Authentication Factors
• Something You Know – Passwords, PINs, or security questions.
• Something You Have – A smartphone, hardware token, or security key.
•
Something You Are – Biometric verification like fingerprints or facial recognition
Common MFA Methods
• SMS-Based Codes – A one-time code sent via text. While convenient, SIM-swapping attacks make this method less secure.
• Authenticator Apps – Apps like Google Authenticator generate time-sensitive codes without relying on SMS.
• Hardware Tokens – Physical devices like YubiKey provide phishing-resistant authentication.
MFA adoption is still low despite its effectiveness because it is thought to be inconvenient. However, when weighed against the dangers of account takeover, the trade-off between security and usability is negligible. We'll then examine new developments in authentication technology.
What Are the Latest Trends in Authentication?
More secure and approachable passwords are gradually taking the place of traditional ones. Using biometrics or cryptographic keys in place of learned secrets, passwordless authentication is becoming more and more popular.
Although biometric authentication methods like fingerprint and facial recognition are convenient, they are not infallible because biometric information can be stolen or spoof. An extra degree of security is offered by behavioral biometrics, which examine mouse movements or typing patterns.
FIDO (Fast Identity Online) standards are another innovation that makes it possible to log in without a password using device-based authentication or hardware security keys. To phase out passwords completely, major tech companies like Apple, Google, and Microsoft are implementing FIDO.
Even though these technologies increase security, user education is still essential. Human error, such as falling for phishing scams, is the cause of many breaches. We'll go over best practices for keeping secure credentials in the last section.
How Can You Maintain Strong Authentication Practices?
Regularly updating passwords and enabling MFA are foundational steps, but proactive monitoring is equally important. Here’s how to stay ahead of threats:
• Monitor for Data Breaches – Services like Have I Been Pwned notify users if their credentials appear in leaked databases.
• Avoid Phishing Scams – Never enter credentials on suspicious links or emails pretending to be from trusted sources.
• Use a Password Manager – These tools generate, store, and autofill complex passwords while encrypting them for safety.
Businesses should enforce password policies and conduct cybersecurity training. Individuals should treat their passwords like house keys—never leave them exposed or reuse them carelessly.
What Are the Most Common Password Mistakes to Avoid?
Many people unintentionally compromise their own cybersecurity by using bad password practices, even when they mean well. The first step to building a more secure online presence is being aware of these dangers.
Using Easily Guessable Passwords
Simple, well-known passwords like "123456," "password," or "qwerty" are still used by many users. In brute-force attacks, these are the initial combinations that hackers try. Even small changes, like "Password123," don't provide much security. Dictionary words, sequential numbers, and private information like pet names or birthdays should never be included in a strong password.
Reusing Passwords Across Multiple Accounts
Using the same password across several accounts is one of the riskiest practices. A hacker can quickly compromise other accounts if they manage to get access to one. Since more than 60% of people reuse their passwords, credential-stuffing attacks are very successful.
Ignoring Two-Factor Authentication (2FA)
Although not strictly a password error, accounts become needlessly vulnerable when 2FA is not enabled. Although even a strong password can be broken, 2FA serves as an essential fallback protection. Because it seems inconvenient, many users omit this step without understanding the level of risk they are taking.
Writing Down Passwords or Storing Them Insecurely
Strong credentials are useless if they are written down on sticky notes or in unencrypted files. Attackers have immediate access if these digital or paper notes are misplaced or stolen. Because it securely organizes and encrypts login information, a password manager is a far safer option.
Never Updating Passwords
Even after a known data breach, some users continue to use the same password for years. The window of opportunity for attackers is decreased when passwords are changed on a regular basis, particularly for sensitive accounts like banking or email. Important passwords should be changed every three to six months, according to experts.
Ready to Strengthen Your Digital Security?
Being informed is your best defense against cybersecurity, which is a continuous effort. Future secure access is being shaped by emerging technologies like biometrics and passwordless logins; strong passwords and multi-factor authentication are only the first step. Adopting these practices can help businesses and individuals avoid expensive breaches.
Contact us for personalized cybersecurity solutions tailored to your needs.
Article used with permission from The Technology Press.
A sophisticated type of cyberattack known as "password spraying" uses weak passwords to acquire unauthorized access to numerous user accounts. This approach focuses on using a single password or a collection of passwords that are frequently used across multiple accounts. The goal is to circumvent standard security protocols, such as account lockouts. Password-heavy attacks are highly effective because they target people and their password management practices, which are the biggest weakness in cybersecurity. This ar ticle will describe how password spraying operates, address how it differs from other brute-force attacks, and go over how to detect and prevent it. We will also discuss how businesses can defend themselves against these threats and examine real-world examples.
What would happen if tomorrow your company lost all its data? Would your operations come to a complete stop, or would you be able to recover? Data, including communications, financial records, product files, and customer information—is the lifeblood of any small business. However, data security is frequently neglected. After a disaster, 25% of small businesses close within a year, and 40% never reopen , according to the Federal Emergency Management Agency (FEMA). That represents an incredible 65% failure rate because of inadequate preparation. The good news is here. An enterprise budget and a dedicated IT staff are not necessary for disaster data protection. You can create a backup and recovery plan that reduces downtime and provides you with peace of mind if you have the right approach, the appropriate tools, and a little forethought. In this blog post, we will discuss practical and easy-to-follow advice to help you protect your most valuable business asset: your data.
Do you know why some small- to medium-sized businesses (SMBs) succeed while others fail during the first five years of operation? Poor leadership is one reason, the lack of capital is another. Another big reason is they didn't prepare for major disruptions, such as natural disasters and cyberattacks, that can bring their business to a grinding halt. This is why you need a BCP. What is a BCP? A BCP is a predefined set of protocols on how your business should respond in the event of an emergency or natural disaster. It contains contingency plans for every aspect of your organization, including human resources, assets, and business processes. Key threats to business continuity Various types of threats can affect SMBs such as: Natural disasters – These are natural phenomena such as storms, earthquakes, and wildfires. Man-made disasters – These include cyberattacks, intentional sabotage, and human negligence. Equipment and utility failures – These include unexpected power failure, internet downtime, and disruption of communication services. How to build an effective BCP If your organization does not have a BCP in place, now is a good time to put one together. These steps will help you formulate an effective BCP that will ensure your company keeps running even during a major crisis. #1 Business impact analysis (BIA) A BIA will help you determine how a disruption can affect your company's current functions and processes, such as personnel, equipment, technology, and physical infrastructure. This step will help you calculate the potential financial and operational loss from each function and process affected. #2 Recovery options This step will help you identify key resources essential to returning your business to minimum operational levels. Some recovery options you can take include letting employees work from home or operating from a secondary location. #3 Plan development This step involves assembling your company's continuity team, which will be responsible for developing and implementing your BCP. #4 Testing and training Once your BCP is in place, your continuity team needs to perform regular tests to identify gaps and make necessary changes to ensure the plan’s effectiveness. They also need to conduct regular training for your employees so everyone knows their respective roles when a disaster strikes. Having a foolproof BCP is a great way to ensure your business can quickly bounce back after a major disaster. If you're thinking about creating a BCP for your company but don't know where to start, give us a call today. Published with permission from TechAdvisory.org. Source.
As the coronavirus disease continues to spread all over the world, more and more businesses are faced with a difficult decision: find a way to adapt to the current situation or close their doors forever. Here are some tips to help your business adjust to the challenges of the pandemic and stay afloat during these tough times. Reduce expenses This one is obvious but still bears mentioning: take out your books and find out where and how you can cut costs without affecting the quality of your service. Putting off non-essential or discretionary expenses, such as repainting your offices or buying new equipment, is a no-brainer. Cutting out fixed expenses such as rent and loan payments is harder, if not impossible, to do. However, it is crucial if your production and revenue are at a standstill. Try asking your landlord for a reduction or deferment of a portion of your rent. Also, ask your bank if you can put off or skip loan payments for a finite period, or if they can at least waive fees on late or missed payments. (Find out if your bank is one of those offering relief to borrowers amid the pandemic here.) Learn from your competitors Observe both your direct and indirect competitors, especially those that are faring better than others. Find out what they’re doing differently and see if this will work for your business. More than adopting these strategies, it’s important to adapt them to your own and your customers’ needs. It’s also a good idea to look at larger organizations within your industry. SMBs like yours may not be able to compete with bigger players on a scale level, but you can learn a few things about customer service, marketing strategies, and the like from them. Redefine your business model Even with coronavirus restrictions gradually being lifted across the United States, it would take a while before things return to normal. It’s crucial to ask yourself if traditional business models would still make sense in a post-COVID-19 world and adjust accordingly. Determine any changes you need to make to your current business model. This involves identifying who your customers are and what they need, your staff’s capabilities, and any uncertainties and their impacts. Such changes may include finding a way to deliver your products or services to your customers, just like what groceries and restaurants did in the face of lockdowns and shelter-in-place directives. Connect with your customers Understand that many of your customers may have been affected in some way by the pandemic — they might have been laid off, for instance, or are caring for a family member who tested positive for COVID-19. They may reach out to you to pause or cancel your services, or to ask for a discount or payment deferral. When speaking to them, demonstrate empathy, whatever their concerns may be. When things get back to normal, it’s likely that those who had a positive experience with you during the pandemic will stick around and keep doing business with you. Keeping your customers informed throughout these trying times is important. Make sure, though, that what you’re saying is relevant to them. For example, if you run an eCommerce business, let your customers know through email or social media about any shortages in supply and when you expect to be able to fulfill their orders. Doing so reassures customers that you’re doing your best to provide them with the same quality of service pre-COVID-19. Upskill your staff Upskilling your employees may be the best way to spend your resources during the current situation. Equipping your team with new knowledge and skills will help them adapt to the changing business environment. Sharpening your team’s digital skills is especially important now that the COVID-19 crisis is spurring digital transformation. Other areas to focus on are project management, communication, data analytics, and digital marketing. And if you find yourself short-staffed, it might pay to train employees to handle other aspects of your business, ensuring that everything runs smoothly throughout the pandemic and beyond. The current situation requires swift and decisive action from business leaders. Making smart and proactive decisions now will ensure that you’ll mitigate the impacts of COVID-19 on your business, and that you’ll emerge from this crisis stronger than ever. For more tips on how to run your business effectively in times of crisis, drop our experts a line today. Published with permission from TechAdvisory.org. Source.
Consumers and businesses are already dealing with the huge impact of COVID-19. As governments and private businesses continue to find ways to deal with the coronavirus pandemic, they turn to all available technology resources. In the long term, expect the following changes in the use of technology. Increased reliance on communications technology The need for remote interactions and stronger communications technology will inevitably increase. Businesses are expected to immediately adopt things like 5G technology to enhance communication speeds and performance. Meanwhile, specific industries like healthcare will adopt technologies that optimize current processes. This includes using telehealth platforms that will let healthcare providers diagnose and issue prescriptions remotely. To do that, they need 5G-powered systems that will efficiently facilitate consultations. Many companies have already shifted to remote work setups. Business leaders now and in the foreseeable future will use more platforms that efficiently facilitate collaboration with colleagues, business partners, and customers. Tools that will let them achieve this include teleconferencing solutions like Zoom, Microsoft Teams, and others. Digital ways to network Now that many businesses of all sizes have shifted to remote work, it follows that events, conferences, and a variety of gatherings worldwide such as tech conferences have been canceled. This is to curb the fast spread of the coronavirus. Certain organizations will forgo in-person networking events and business meetings and will explore online avenues to maintain business opportunities. Again, this could mean turning to telecommunications tech that offers reliable connectivity and fast speeds. A boost in cashless transactions Paying in cash is quickly becoming a thing of the past due to recommendations of healthcare authorities like the World Health Organization (WHO). This is to limit the spread of the virus that can spread through cash. More than ever, businesses must explore ways to implement measures that restrict cash payments, if not eliminate them altogether. In other words, contactless payments will now be the norm in many countries around the world. This certainly applies to small businesses, too. Because of the pandemic, businesses across industries are expected to quickly adopt mobile payments and other forms of electronic payments. Growth in eCommerce As the general public drastically limits time spent outdoors, brick-and-mortar stores experience less and less foot traffic. Businesses that have adapted to new ways of product and service delivery would find themselves increasingly maximizing online purchase options for their customers. However, the logistics involved in delivering goods and services could prove overwhelming for many businesses. For instance, they may have to adjust order fulfillment models to align with shifting demands. That could mean increasing the workforce in charge of eCommerce operations. Therefore, those that are able to boost their online shopping operations must take steps to enhance their online selling capabilities to meet unpredictable surges in demand. In a time of crisis, businesses must explore the many ways technology can help sustain operations; whether it be in terms of maintaining communications, delivering goods and services, and gearing up for a drastically changed future. Call our IT experts today and let us know how you want your tech resources to aid you in these tough times. Published with permission from TechAdvisory.org. Source .
Smart business owners use an uninterruptible power supply (UPS) for emergency situations like a storm, fire, or other disasters. Often, a UPS is deployed for desktop computers to give employees ample time to save their work and prevent losing unsaved work. An even better power-saving strategy in emergency situations, however, is to use UPS for networking equipment. UPS for network equipment UPS systems provide backup power in case of outages and protect against power surges, which don’t just damage computers but also make you lose unsaved work. Deploying them for Wi-Fi routers and modems allows you to stay connected to the internet in what is typically a chaotic time. Moreover, it makes sense not to just keep your PCs powered up, but to also have internet access during a disaster. This strategy works relatively well if your staff are predominantly laptop users, as that means you only need power for your Wi-Fi gear. Better than generators Although generators are indispensable for certain businesses, they also require greater upkeep. Small- and mid-sized businesses (SMBs) may not have enough capacity to maintain them because they typically require a utility crew who can manage high-maintenance equipment. What’s more, extreme mishaps when misused or mishandled could result in generator-related fatalities. On the other hand, misusing a UPS unit could result in the loss of a day’s work, but it’s unlikely to lead to anything as extreme. Why internet access is important during a disaster UPS-supported modems or routers help you stay online for as much as 90 minutes, which should be enough time to get your bearings before power finally runs out. Internet service providers (ISPs) are usually prepared for catastrophes and would normally have an emergency power source to stay operational. And if you can stay online via Wi-Fi during an emergency, you get the following benefits: Internet speed that’s faster than cellular access No extra telecom costs resulting from overreliance on cellular data All devices stay online using a stable Wi-Fi connection Devices don’t have to rely on cellular data-equipped phones for internet connection Plug in your network gear now Businesses that aren’t located in disaster-prone areas probably don’t give much thought to installing UPSs for their computers, let alone their modems. But accidents and emergencies are inevitable. And when they happen, you’ll find that having internet access is one of the most important things you need to ensure business continuity. Think of an emergency power supply source like a UPS as an investment that not just protects your systems from data loss but also keeps your Wi-Fi equipment functioning in emergency scenarios. Call us today for productivity-saving tips and other hardware hacks for your business. Published with permission from TechAdvisory.org. Source.
Most small- to medium-sized businesses (SMBs) don’t possess the resources to run and maintain their IT infrastructure, let alone assess whether it’s still driving value for the company. However, if you want to ensure everything is running smoothly, it’s important to conduct technology business reviews whenever possible. A technology business review reveals the strengths and weaknesses of your company’s IT framework. It’s often performed by a third-party IT consultant who will give an objective assessment of your technology and provide recommendations to help you meet your goals. If done properly, technology business reviews allow you to: Save money Every review starts with a cost-benefit analysis to determine whether an implemented solution is worth the continued investment. If there are technologies costing you a fortune in management and maintenance fees, consultants will advise you to cut them from your budget. The best ones will recommend cost-effective alternatives so you can do more with less. Increase productivity System-wide reviews of your IT infrastructure show you what processes are hindering business operations. This allows you to formulate solutions to increase productivity. For example, if employees are mainly sharing files via email, consultants might suggest cloud collaboration platforms, like Office 365 or G Suite, that store data in a centralized location for seamless file sharing. Enhance security and compliance Technology business reviews can also uncover security risks within your business. Consultants look for missed patches, poorly configured networks, and other software vulnerabilities that can be easily exploited by cybercriminals. They’ll then compile their findings to create a more robust cybersecurity strategy, usually, one that involves implementing advanced solutions like intrusion prevention systems (IPS), file access restrictions, and patch management software. If you operate a business that’s subjected to data regulations like the Health Insurance Portability and Accountability Act (HIPAA) or Payment Card Industry Data Security Standard (PCI DSS), consultants will also pinpoint IT practices and solutions that are noncompliant and customize a strategy that ensures the privacy, integrity, and availability of your data. Implement technologies that fit Considering that new technologies are released at a breakneck pace, it’s important to pick those that will help you achieve your business goals. Technology business reviews keep you up to date on the latest technology trends and gauge the impact of implementing them so that you can make informed decisions. Whether your goal is to increase profits, productivity, security, or all of the above, technology business reviews can put you on the right track. Our seasoned IT consultants can conduct these reviews for you and develop a strategy that gives you an edge over the competition. Just give us a call. Published with permission from TechAdvisory.org. Source .
Whether it be cloud, mobile, or on-premises, every technology you use stores confidential data that are accessed by your employees. So how do you guarantee the safety of said data from cyberthreats like identity theft, phishing attacks, and more? Identity and access management (IAM) is the answer, and here’s why. What is IAM? Identity and access management is a system that secures, stores, and manages user identities and access privileges. It ensures that users are who they say they are and will grant access to applications and resources only if they have permission to use them. System administrators can make it so that employees can only access apps and data they need for work. Other solutions that go into identity and access management include single sign-on (SSO) and multifactor authentication (MFA). The former allows users to securely log in to multiple applications that they are authorized to access. Meanwhile, MFA sets an additional method of user verification other than passwords. This includes fingerprint scans, facial ID, or a one-time security code from an SMS. These security solutions are designed to protect digital assets even if users attempt to access company accounts through mobile devices and the cloud. Centralize access control Too much access to certain systems is risky, while too little can hamper productivity and frustrate users. IAM strikes the perfect balance by letting you set centralized policies for the right access privileges. For example, you can deny your design team access to the accounting system while granting it to your CFO. Each user’s role and attribute can be used to determine which resources they’re allowed to access and to what extent. This not only offers better security, but also more flexibility and ease of management. Lower chances of data breaches With SSO and MFA, your employees will no longer have to remember multiple passwords. Instead, they’ll be able to prove their identity using evidence-based authorization such as answering a personal question that only they would know. IAM also comes equipped with advanced encryption tools to protect sensitive data, reducing the risk of compromised user credentials. Improve user experience Customers today interact with your company across multiple channels, whether in the cloud or via third-party applications. This is where IAM helps provide a better experience through SSO, self-service capabilities, and unified customer profiles that make communication processes quick and easy. Your employees, on the other hand, will be able to access the information they need securely and conveniently no matter where they are. This means productivity will no longer be confined to their office desk. Achieve regulatory compliance Businesses today must meet the constantly changing regulatory requirements concerning data access governance and privacy management. IAM was designed with just that in mind and provides control over who can access data and how it can be used and shared. Reduce IT costs IAM automates and standardizes many aspects of identity, authentication, and authorization management. This means you’ll be able to minimize significant labor costs associated with keeping your business environment secure. An identity and access management solution equips you with much-needed security without compromising on usability and convenience. To operate in a digital business environment, it’s not a matter of “if” but “when” you’ll adopt IAM within your company. If you’re looking to enhance company-wide security, whether with IAM or other solutions, why not give us a call? We’re sure we can help. Published with permission from TechAdvisory.org. Source .
Are you weighing the pros and cons of the cloud for business continuity? Let’s take a closer look at why the cloud is best for this strategy. Better uptime Backing up to an internal drive or an external hard drive won’t completely secure data. If someone steals your device, you instantly lose the backup it contains. Natural disasters, cybercrime, or man-made errors will also likely destroy your backups. As a result, your company could face expensive downtime. With cloud-hosted backup, however, things are different. The entire purpose of a cloud backup is to make sure your data is available when you need it. Top cloud service providers will offer redundancy, which means they will make a backup of your backups. This increases uptime and ensures optimum levels of data availability. Fast resource provisioning When backups are being implemented, spikes in user activity or cloud environment accessibility can slow down a website or other running systems. This is where a cloud hosting provider comes in handy. By closely monitoring user activities, providers can see spikes either before or as they are happening. The provider will provision more resources and virtual machines to manage the influx of users. This type of flexibility is particularly useful when data backups are in process. Backup frequency Most companies work on files and update information throughout the day, so it’s important to have a real-time backup plan ready in case an unexpected disaster occurs. When you back up data in the cloud, you will no longer have to worry about managing the frequency of your backups. Most cloud-hosted providers offer round-the-clock or other fixed backup frequencies, while others let you set your own backup schedule. Some of the services offered by these providers will back up files as you make changes, so you’ll know that the very latest version of files and data are always backed up. Distributed infrastructure Cloud-hosted backup means the delivery of data backup to users all over the world. Selecting the right type of cloud hosting partner is equally as important as having a cloud backup plan in the first place. If international users are trying to access database or download applications through your business website, latency will become a factor — the closer the user is to the data, the faster they’ll be able to access information. A suitable cloud hosting partner will be able to provide backup servers at a location that best suits your company’s business continuity needs. Distributed infrastructure is beneficial if you’re looking to support a large number of worldwide users. Businesses everywhere are utilizing cloud backup solutions, so don’t be the one left behind. If you’re looking for a managed cloud backup service to protect your business data, give us a call today to see how we can help. Published with permission from TechAdvisory.org. Source .
Business Intelligence (BI) has conventionally been limited to big business; only they can afford pricey experts with specialist knowledge who can leverage BI’s value. But the rise of self-service BI tools has leveled the playing field, allowing small- and medium-sized businesses (SMBs) to get in on the game too. And with SMBs now producing far greater volumes of data than in the past, there’s never been a better time to put BI to use in your organization. Here’s what you need to know about BI. You’ve already got the data you need It’s easy to underestimate the amount of data your SMB already has at its disposal. In every area of your business, from finance and sales to customer relations and website management, the software packages you use to simplify your everyday operations are packed with reams of information that most of us don’t even think twice about. By talking to key stakeholders in your organization’s various departments, you can get an idea of the kind of data you already have, how it’s generated, and where it’s stored. You can then start to think about using BI tools to transform that information into meaningful business insights that will inform your decision-making. No need for you to invest in time-consuming data generation from scratch! Self-service BI tools are plentiful — and affordable The emergence of self-service BI puts useful business analytics within reach of smaller business owners who lack the fancy-pants budgets of larger corporations. In fact, there are numerous self-service BI tools that you can use to get started in this area without even spending a dime. Microsoft Power BI is a powerful application that’s pleasingly user-friendly, and most businesses will find the functions they need in the free version. Zoho Analytics has a low entry-level cost, too, and the slightly pricier yet still affordable Tableau is another option that’s worth exploring. It’s easy to get started BI is an intimidating term, especially for the average business owner. But by taking small steps, it’s easy for anyone to get started — and before you know it, you’ll be enjoying the benefits of having data-driven, intelligence-based insights that will enable you to make better business decisions. Most self-service BI tools come with built-in suggestions for reports that businesses commonly run and find useful. Other worthwhile statistics to explore include the percentage of your clients who cancel within a set period, website landing pages that generate the longest visits, your most profitable individual products or services, the days or months in which you generate your highest revenues, and which of your clients bring in the most revenue and profit. Truly harnessing data is the future of the business world — it’s how companies like yours can make smarter decisions that increase efficiency and profitability. And having self-service tools available means SMBs no longer need a crazy budget to be able to afford the benefits of BI. To find out more about putting in place the tools that can help you do smarter business, just give us a call. Published with permission from TechAdvisory.org. Source .